The Adventures of Misiak the Bear

Beskidzkie needed social media management for its snack brand. The goal: to build an engaged community and increase brand recognition. A communication style reflecting the brand’s mountain-inspired character was required.

Communication based on mountain adventures and an active lifestyle. A focus on engaging formats and interaction with audiences. The slogan ‘Crunch at the Summit’ (‘Chrupnij na szczycie’) linking the product with mountain activity.

Management of Facebook and Instagram, moderation, contests, and paid social. Product communication (including the Misiaki line for children). Result: engaging communication that builds brand loyalty.