Bingo rent 00001

Study or pay a rental deposit?

Client
Bingo-Rent
Segments
  • Finance
Competences
  • Strategies and analyses
  • Creation
  • Communication strategy
  • Communication planning
  • Brand strategy
  • Video

Background

Bingo-Rent—the first FinTech in Poland offering a subscription-based rental deposit guarantee—made its market debut. The goal: to build awareness of the new service among tenants and landlords. A clear communication platform was needed to explain the innovative model in an accessible way.

Bingo rent animacja gif

Idea

A light, rhyming communication style built recognition from the start. Animations tailored to two audiences—tenants and landlords. Educational message: study or deposit? No need to choose.

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Execution

Comprehensive launch: branding, animations, instructional videos in two languages, key visuals, creatives for a digital and press campaign, landing page graphics, and social media management.

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