Obraz5

Create The Path

Client
Volkswagen
Segments
  • Automotive
Competences
  • Creation
  • Communication planning
  • Social media

Background

Introducing the CUPRA brand to the Polish market. A clear need to distinguish it from SEAT. The objective was to position CUPRA as a brand that blends passion, art, and automotive performance.

Cupra 1

Idea

A unique artistic project combining the worlds of art, sport, and automotive culture. The initiative featured ambassadors Aleksandra Popławska and Robert Karaś and included a collaboration with photographer Bart Pogoda.

Execution

An original photo-video project, a photographic album, and a series of short documentary films. Content showcased in public spaces (including the Niewinni Czarodzieje 2.0 restaurant) and across social media. Results: 160 placements in key media outlets, a reach of 9 million, and 115 posts generating 60,000 reactions.

Cupra 2

A selection of our projects

  • Sony ult power sound 00003

    Sony ULT: ForTheMusic

    Launch campaign introducing the ULT Power Sound series to the market
  • RUSH 1200x628 3

    Rush / noRush

    Communication strategy
  • Neonail trust your glam 00002

    Neonail

    Trust Your Glam
  • Opti PZU header

    PZU

    Comprehensive social media support
  • Walk creative jagger header

    Jägermeister

    Jägermeister × Miły ATZ
  • WWF cover

    WWF

    You're destroying your home too

    • Let’s {talk|walk|work}