Walk creative dada biedronka header

Dadajka Christmas Tale

Client
Ontex
Year
2026
Segments
  • Health
Competences
  • Creation
  • Communication strategy
  • Communication planning
  • Social media

Background

The Dada brand wanted to prepare an engaging Christmas contest in the form of an Advent calendar. The goal was to increase parent activity and build positive associations with the brand. A unique, emotional format was needed.

Idea

A 21-day campaign with daily prizes and a Christmas finale. Parents shared in the comments the funny words their children use to name everyday objects. The collected words were turned into a rhyming animated tale.

Dada post fb swieta v11
Post teaser 2
4 animacja 1200x1200

Execution

Daily posts on Facebook, selection of the ‘word of the day, ’ and prizes (vouchers, toys). The final ‘Dadajka Christmas Tale’ presented as an animation. Results: thousands of comments, hundreds of likes, and strong parent engagement.

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