Campaign for DKMS Foundation – Walk Creative Warsaw ![Dkms w tobie nadzieja na dopasowanie 00001](https://walkcreative.pl/_static/storage/uploads/0c45744f-387e-4879-b9e2-03ff07f93d1c/dkms-w-tobie-nadzieja-na-dopasowanie-00001.jpg/crop_1920_1079_0_55,fm_jpg,q_80,w_1000/dkms-w-tobie-nadzieja-na-dopasowanie-00001.jpg?signature=34273b549606cc455123a262ce190c0ff68d0c01d42f2b6f5c74de9a786f6732) Hope for a Match Lies Within You ================================== Client Fundacja DKMS Segments - Civic & Public - Non-profits Competences - Creation - Communication planning - Video - Key Visuals Background ---------- Each year in Poland, nearly 800 blood cancer patients wait for a bone marrow transplant. The wait for a genetic match consumes both mind and body – patients are dying with each passing day. DKMS needed a campaign to raise awareness of the role of donors and encourage registration. ![Opti JOB 01227 DKMS Taboola Gabrysia i Lukasz Baner 1920x1080px v1](https://walkcreative.pl/_static/storage/uploads/16db472c-18da-44c7-8378-cae09c49688e/opti-job-01227-dkms-taboola-gabrysia-i-lukasz-baner-1920x1080px-v1.jpg/crop_1920_1080_0_0,fm_jpg,q_80,w_1000/opti-job-01227-dkms-taboola-gabrysia-i-lukasz-baner-1920x1080px-v1.jpg?signature=5ab4f07169e03c2a0f53666ede850c4a47df17f8a8b0c3db190f18403187ba48) Idea ---- A reference to the world of dating apps and the search for a "match" – a significant other who makes life possible. A narrative centered around waiting allows you to empathize with the recipient. The message: you can end someone's wait for a match. ![Opti JOB 01227 DKMS Taboola Mikolaj i Marek Baner 1920x1080px v1](https://walkcreative.pl/_static/storage/uploads/7b62e47d-9d4e-41d3-91b9-a8b97307d487/opti-job-01227-dkms-taboola-mikolaj-i-marek-baner-1920x1080px-v1.jpg/crop_1920_1080_0_0,fm_jpg,q_80,w_1000/opti-job-01227-dkms-taboola-mikolaj-i-marek-baner-1920x1080px-v1.jpg?signature=743406be33e21156ac4c67ce4045f1103d3b78d9b887fbdd531f7de5437b39b0) ![Opti JOB 01227 DKMS Taboola Magda i Kamila Baner 1920x1080px v1](https://walkcreative.pl/_static/storage/uploads/7b62e47d-9d4e-41d3-91b9-a8b97307d487/opti-job-01227-dkms-taboola-magda-i-kamila-baner-1920x1080px-v1.jpg/crop_1920_1080_0_0,fm_jpg,q_80,w_1000/opti-job-01227-dkms-taboola-magda-i-kamila-baner-1920x1080px-v1.jpg?signature=6983f564ce3e052cf0170ec19fe7616b98e6cbd9868522b1dfe5a2df1f79f871) Execution --------- A commercial featuring 18-year-old Gabrysia, a real-life DKMS patient – ​​in the film, her life revolves around checking her phone, waiting for news of a match – a donor. Directed by Tomasz Knittel. A 360° campaign photoshoot: TV, digital, outdoor in major cities, and social media. Actual donors are also featured, including actor Marek Kaliszuk. A selection of our projects ----------------------------- 1. [ ![Sony ult power sound 00003](https://walkcreative.pl/_static/storage/uploads/453eb507-efb7-4b5b-98c1-7c54abf26054/sony-ult-power-sound-00003.jpg/crop_2560_1440_0_0,fm_jpg,q_80,w_1000/sony-ult-power-sound-00003.jpg?signature=2eca4f3e39b9c9c73582497ea3fcdda76c5af2ed64d729c63be458c4fed1d8fe) ](https://walkcreative.pl/en/projects/sony-ult-forthemusic)[### Sony ULT: ForTheMusic Launch campaign introducing the ULT Power Sound series to the market](https://walkcreative.pl/en/projects/sony-ult-forthemusic) - [ Technology ](https://walkcreative.pl/en/projects?filter%5Bsectors%5D%5B%5D=technology) - [ Creation ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=communication) - [ Communication strategy ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=communication-strategy) - [ Social media ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=social-media) - [ Video ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=video) 1. [ ![RUSH 1200x628 3](https://walkcreative.pl/_static/storage/uploads/424cf442-b19b-4cb8-aac4-4204f33b4a69/rush-1200x628-3.jpg/crop_1117_628_20_0,fm_jpg,q_80,w_1000/rush-1200x628-3.jpg?signature=271daa99efb9097bee64929ec9d872c271b5ac587c111736ce8773fc9a70d5a4) ](https://walkcreative.pl/en/projects/rush-norush)[### Rush / noRush Communication strategy](https://walkcreative.pl/en/projects/rush-norush) - [ Food & Drinks ](https://walkcreative.pl/en/projects?filter%5Bsectors%5D%5B%5D=food-drinks) - [ Creation ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=communication) - [ Communication strategy ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=communication-strategy) - [ Communication planning ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=communication-planning) - [ Brand strategy ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=brand-strategy) - [ Social media ](https://walkcreative.pl/en/projects?filter%5Bservices%5D%5B%5D=social-media) 1. 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