Extraordinary Natural Phenomena
- Client
- Herbapol
- Segments
- Food & Drinks
- Competences
- Creation
- Communication planning
- Video
Background
Herbapol-Lublin wanted to enter the modern soft drink market with its natural, functional beverages. The goal: to relaunch the brand and challenge powerhouses like Lipton and Nestlé. A new communication platform was needed that would emphasize both the naturalness and functionality of the products.
Idea
The campaign was based on a modern product demo showcasing the functions of individual varieties. Fruity and herbal natural phenomena—rain, wind, sun—demonstrate the drinks' ingredients and their effects: energy, cleansing, and skincare. Three types of femininity are set in surreal, monochromatic worlds.
Execution
Three 15-second video clips and a series of expressive posters. Production: Watchout Studio, direction: Karol Kołodziński. Broadcast on TV (from July 1, 2020) and on YouTube. The result: a new communication platform introducing Herbapol to the modern soft drink market.
