#PositiveImpact

The #PositiveImpact campaign told the story of IKEA Poland’s influence on the local and global market. As part of it, the task was to communicate the fact that every fifth IKEA product worldwide is manufactured in Poland.

A simple message – from Polish factories to homes around the world – was presented in an equally simple form. Graphic elements and the symbolism of a cardboard box were used, reflecting the packaging in which IKEA products are shipped to customers across the globe.

The front of the cardboard box was translated onto large wall surfaces, and the murals were created in the most attractive and frequently visited locations across major Polish cities: Gdańsk, Łódź, Poznań, Katowice, and Warsaw (x2).