Jägermeister × Miły ATZ

Jäger's target audience is open-minded people – creative enthusiasts. They are full of creative energy and form their own small artistic herds. Our goal was to gather as many people as possible around the brand who do something extraordinary and share their passions with others.

The concept of "Who, JÄG, not You!" is a unique multi-artistic collaboration.

Its most important element was a music video featuring unique supporting characters as the biggest stars and the esteemed musician Miły ATZ.

We have built a huge, engaged community around the brand – the Jäger Herd. Participants repeatedly emphasized that appearing in the music video alongside a musician they valued was a unique form of recognition for their personalities and creative passions.