Opti Kotanyi cover 2

Social media

Client
Kotanyi
Segments
  • Food & Drinks
Competences
  • Media Planning
  • Creation
  • Communication planning
  • Brand positioning
  • Social media

Background

Kotányi needed social media management for its spice brand. The communication had to combine global campaigns with local content. Photoshoots and video materials were required.

Idea

Communication based on recipes and culinary inspiration. Implementation of global campaigns with local adaptations. Dedicated photo and video shoots featuring dishes.

Kotanyiopti tzatziki
Kotanyiopti grecka
Kotanyiopti capresse

Execution

Management of Facebook, Instagram and YouTube, moderation, and contests. Photo and video shoots presenting recipes. Result: cohesive communication that strengthens the brand’s culinary expert image.

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