Polish Cuisine Week

Makro Polska annually hosts the Polish Cuisine Week festival as part of the Polish Culinary Treasures program. The goal: to reach restaurateurs and lovers of Polish cuisine on Independence Day. Engaging communication celebrating Polish regional flavors, but with a modern twist, was needed.

The campaign featured characters from Polish legends associated with specific regions: Mermaid, Neptune, Janosik, the Świętokrzyska Witch, the Wrocław Dwarfs, and the Lajkonik. Humorous collages blend tradition with modernity. The slogan: "You'll taste the knife and the fork!"

Development of a communication strategy, comprehensive support: moderation, competitions, dedicated compositions, and bumpers. Creation of an animation promoting the festival, broadcast online and in the Cinema City network of cinemas across Poland. Supported by paid social campaigns.