Trust Your Glam

Neonail wanted to promote a new collection of eight gel polishes with a flash effect, distinguished by luminous particles. The goal: an international campaign in over a dozen markets. Communication was needed to emphasize the unique, sparkling character of the products.

The campaign was inspired by the Sparklecore trend—celebrating radiance and expression. The spot showcased the power of the protagonists' inner radiance: passion, creativity, and joy. The flash effect of the polishes served as a metaphor for the positive energy and freedom that women share with those around them.

Three versions of the spot (30", 15", 6") and a photo shoot. Production: Cheese Film. The campaign ran online and in-store in over a dozen markets: the EU, the UK, and Türkiye.