OBI

Decorate your home in magical style

Client
OBI
Segments
  • Retail
Competences
  • Media
  • Creation
  • Communication planning
  • Social media

Background

OBI wanted to present itself as a place to fully experience the magic of Christmas. The goal was to showcase three decorative styles: Cozy Cottage, Winter Pastel, Glam Forest. A festive, inspiring communication was needed.

Opti OBI Key visuals

Idea

Collaboration with Kasia Bujakiewicz. A photoshoot and three video pieces presenting the decorative styles. Content featured on the brand’s profiles, POS materials, and the influencer’s social media channels.

Obraz16
Obraz17

Solutions

Over 120 additional pieces of content: graphics, animations, InstaStories, and coverage from OBI’s Magic Town. Support through Paid Social and media activities. Results: 17.6 million views, 3.4 million reach, and over 3.3 million interactions.

Obraz14
Obraz15

A selection of our projects

  • Sony ult power sound 00003

    Sony ULT: ForTheMusic

    Launch campaign introducing the ULT Power Sound series to the market
  • RUSH 1200x628 3

    Rush / noRush

    Communication strategy
  • Neonail trust your glam 00002

    Neonail

    Trust Your Glam
  • Opti PZU header

    PZU

    Comprehensive social media support
  • Walk creative jagger header

    Jägermeister

    Jägermeister × Miły ATZ
  • WWF cover

    WWF

    You're destroying your home too

    • Let’s {talk|walk|work}