Launch campaign introducing the ULT Power Sound series to the market

Sony is a brand that values creators and listeners equally. Its mission is clear: to deliver the purest sound and spark emotion in fans as they experience the music of their favourite artists.

Our goal was straightforward: to create a launch campaign for the ULT POWER SOUND series, which features three speakers: ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and the ULT WEAR wireless headphones.

For this campaign, White 2115 – one of the most critically acclaimed rappers of the younger generation – was selected as the brand’s first Polish audio ambassador. Five spots were developed, each placing the artist in a distinct virtual world – from the rooftop of an industrial skyscraper, to brutalist undergrounds, to a Mars-like landscape. Four of the films showcase the key features of the new headphones and speakers, while the fifth presents the entire series. The campaign was accompanied by a photo shoot featuring the ambassador.

5 video spots (4 product + full version) in collaboration with Truskavka and Abbys Digital. Directed by Igor Ignacy Leśniewski. A photoshoot (photographer: Kamil Kotarba) of the artist featuring new products, set in the atmosphere of the worlds created for the campaign. The campaign launched on May 10, 2024. This is Sony's first campaign of this scale with a local artist in Poland. The campaign received the KTR Silver Sword.