Hej!

IKEA, present in Poland for over 60 years, needed a campaign communicating the brand’s impact on the Polish and global market. The challenge was to present data in a clear and visually appealing way, and to show IKEA as a significant contributor to the Polish economy.

A series of monumental murals featuring distinctive illustrative graphics combining Polish and Swedish elements. Communication built around three key facts: Poland has been IKEA’s second home for over 60 years, nearly 100,000 Polish specialists co-create the product, and every fifth IKEA product is made in Poland.

The murals were created in nine locations across major cities and near IKEA factories (Warsaw, Wrocław, Bydgoszcz, Kraków, Olecko, Zbąszynek, Lubawa). Result: a highly visible OOH campaign that strengthened IKEA’s image as a key partner of the Polish economy.